CENTURY AND HIDAKA HONTEN: A NEW CHAPTER OF ELEGANCE IN MIYAZAKI

Century and Hidaka Honten are proud to celebrate a new chapter in their collaboration. In April 2026, this partner’s flagship location on Tachibana Street unveiled a newly redesigned interior. Consequently, the boutique now offers a sophisticated environment that perfectly mirrors the brilliance of the Century universe.

A Decade of Shared Excellence

The bond between Century and Hidaka Honten is rooted in a shared passion for exceptional watchmaking. Since October 2014, both Houses have worked hand-in-hand to bring Swiss precision to the heart of Miyazaki. Moreover, this recent transformation of Century at Hidaka Honten marks over ten years of trust and a shared vision of luxury.

An Atmosphere of Pure Serenity

The redesign was conceived as an invitation to contemplation. Every detail of the new space has been curated to create an atmosphere of pure serenity, where light plays a central role.

Furthermore, this new setting creates an immediate impression of harmony, serving as a venue that exalts the innate elegance of the timepieces. The architectural lighting has been specifically engineered to reveal the unique radiance of these Swiss Sapphire Timepieces. As a result, it offers a visual experience unlike any other.

Iconic collections at the Century Hidaka Honten Corner

This refined environment provides the perfect stage to explore the diversity of the Century world. From delicate feminine creations to technical masterpieces, each piece finds its resonance in this contemporary decor.

Among these collections, the Prime Time continues to hold a special place for collectors in Miyazaki. Its iconic dodecagonal sapphire case and structural design remain the choice for those who appreciate the balance between architectural strength and Swiss craftsmanship. Therefore, the team is now presenting these latest editions within this inspired and luminous new setting.

Plan Your Visit

Discover the brilliance of Century’s sapphire creations and experience the new face of luxury in Miyazaki.

Hidaka Honten Bangou, 3-4, Tachibanadoorihigashi, Miyazakishi, Miyazaki 880-0805 Japan