PRIME TIME COLLECTION :  PERSONALITY BEGINS WHERE COMPARISON ENDS

Discover a timepiece that transcends the boundaries of ordinary watches.

The PRIME TIME collection is one of the timepieces that has forged the CENTURY watchmaking brand, it is a testament to uncompromising craftsmanship that exemplifies the essence of modern masculinity. Its clean lines, impeccable architecture, and smooth forms have redefined the art of time-telling, inviting you to experience time and mirror your distinctive personality.

 

Crafted exclusively from the CENTURY sapphire and showcasing the pinnacle of our watchmaking artistry, this extraordinary collection is meticulously crafted through the manual cutting and polishing of sapphire facets, a task that demands extraordinary skill.

 

Today, this iconic symbol has undergone a captivating transformation. PRIME TIME has evolved with the same delicacy it has always embodied, now the collection introduces a self-winding chronometer mechanism complemented by a palette of vibrant smoky coloured dial in red, blue, green and black colour.  This watch is not just a timekeeper; it’s a statement of self-assuredness, a vibrant celebration of your individuality.

 

The colors adorning your wrist aren’t simply aesthetic choices; they function as a mirror of your personal essence.